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Mr Palitoy's Cardback Guide

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SW 12A Cardback

SW 12B Cardback

SW 12C Cardback

SW 20 Cardback

ESB 30A Cardback

ESB 30B Cardback

ESB 41A Cardback

ESB 41B Cardback

ESB 41C Cardback

ESB 45A Cardback

ESB 45B Cardback

ROTJ 45C Cardback

ROTJ 65A Cardback

ROTJ 65B Cardback

ROTJ 65C Cardback

ROTJ 65D Cardback

ROTJ/TL 70A Cardback

TL 70B Cardback

TL 70C Cardback

TL 70D Cardback

ESB GM45A Cardback

ESB GM45B Cardback

ROTJ GM45C Cardback

ESB CL45 Cardback

ESB KPS45A Cardback

ESB KPS47A Cardback

ESB KPS48B Cardback

ESB KPS48C Cardback

ROTJ KPS48D Cardback

ROTJ KPS48E Cardback

ROTJ KPS48F Cardback

SW Diecasts

SW Vehicles

SW Spaceships

SW Playsets

SW Large Action Figures

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SW Board Games

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SW Catalogues

SW History

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The first Palitoy catalogues with Star Wars merchandise in them were produced by Palitoy in 1978 when they launched the Star Wars range of toys. These catalogues were used by salesmen to sell toys in bulk to toy dealers. These are fairly rare and quite collectable, as a lot of them feature prototypes and Kenner toy versions in the artwork that were not seen in the finished line of toys. The main catalogue had the toys displayed in them along with a catalogue number, the quantity of the toy in the sales pack and a brief description of the toy. A separate price list with the same cover was also produced which gave the retail price that the toys were sold to toy dealers at. These toy dealers would then sell them on with a mark up.

The 1978 catalogue for the Retail Sales Division features a cover which has stars in space on it with the Palitoy logo in the bottom right hand corner with Retail Sales Division written underneath and the the year 1978 above. The price list has the same cover on it but is narrower and has prices for the toys in the main catalogue.

 

On the first page featuring Star Wars are the first 12 action figures with major differences visible on Death Squad Commander and the Tusken Raider. Ben Kenobi, Luke Skywalker and Darth Vader all have double telescoping light sabers which were produced on early Kenner versions of the figures, but never for Palitoy. The second page shows the 12 inch Luke SkyWalker and Princess Leia figures which were the only 2 Large Size Action Figures produced by Palitoy. The inflatable light saber is show next to these 2 figures.


The third page shows vehicles and spaceships from the launch range. The Tie Fighter, Land Speeder and X-Wing Fighter pictured are all prototypes that look significantly different from the finished Palitoy or Kenner versions of the toys. 


The last pages featuring Star Wars is a double page featuring the Destroy Death Star Game which was board game unique to Palitoy rather than being licensed from Kenner.


The main catalogue for the General Sales Division has the same cover as the catalogue for the Retail Sales Division with the word General replacing Retail. The price list for the General Sales Division has the same cover as the price list for the Retail Sales Division with the word General replacing Retail.

 

There are 4 pages which feature Star Wars toys in this catalogue. The first page features Play-Doh. It is hard to find these with intact Play-Doh. The second page features Dip Dots, Playnts and Poster Art. Finding these even in used condition is rare as these were throw away play toys.


The third page features a Keel Kite which was a special offer with KP Outer Spacers and 5 Star Wars children's masks. Again, these masks are rare. The fourth page features the Escape From Death Star board game which was licensed from Kenner. The catalogue features the Kenner branded board game, but the one produced in the Palitoy factory had the Palitoy logo on it. This board game is common.


1979 saw the 60th anniversary of Palitoy which was founded in 1919, and saw the use of the iconic Diamond Jubilee Palitoy logo on the catalogues produced. This was also International Year of the Child and first day covers of stamps were produced with the Diamond Jubilee logo on it and a Palitoy ink stamp was used to frank the stamps. The main catalogue for the Retail Sales Division featured a then and now photo of a boy and a girl dressed in 1919 style clothing and playing with a windmill next to a modern day 1979 photo of them dressed in 70's style clothing. The girl has a doll from the Palitoy range of girls dolls and the boy has an X-Wing Fighter which makes this the most collectable to Star Wars collectors of the 3 different artworks produced for the Diamond Jubilee. Again the price list was narrower than the main catalogue and shows some of the retail prices that toy dealers paid. The 3.75 inch figures (listed as 4 inch) cost 71p each at retail and were generally sold at 99p as can be seen on used 12 back cardbacks with prices stickers still attached to them. The Landspeeder was the cheapest vehicle or spaceship at 3.09, with the X-Wing Fighter costing 4.32 and the Tie Fighter costing 5.40. Land of the Jawas was the cheapest playset at 3.09, followed by the Cantina at 3.40, Droid Factory at 4.32 with the Death Star costing 6.02.

  

The inside cover shows the different lines of toys that were produced for Star Wars, these were categorised as Toys, Dolls and Discovery Time. Following this is Action Man, Games and Power Passers. A picture of Star Wars action figures next to a Land Speeder and X-Wing Fighter is on the opposite page.


On the first 2 pages featuring Star Wars are the first 12 figures and second 8 figures. The first 12 figures are actual production figures whereas the second 8 figures are all prototypes. Blue Snaggletooth is featured rather than the shorter red version used in the production run. The Death Star Droid has huge eyes and the colours are generally different from the production figures.

 

On the third page featuring Star Wars is the Land of the Jawas playset which is the Kenner version with the escape pod. The Imperial Troop Transporter is next to this and features a rocker attachment on the back of the vehicle that is not seen on the finished Palitoy or Kenner vehicle. The fourth page shows the Darth Vader Tie Fighter, with the Landspeeder and X-Wing Fighter next to it. The fifth page shows the cardboard Palitoy Death Star with Kenner versions of the Cantina and Droid Factory next to it.

  

The sixth and seventhe pages are a double spread featuring the seven Die Cast vehicles. The eighth and last page featuring Star Wars is the Radio Controlled R2-D2.

  

The main catalogue for the General Sales Division has the second Diamond Jubilee artwork featuring the same two children. This has the same 'then' photo and a 'now' photo showing them playing with a playset set with Play-Doh. The Price List has the same artwork and is narrower than the main catalogue.

 

The first page featuring Star Wars has one of the pictures from Star Wars Playnts Painting set that came with 4 pots of non-spill Playnts paints. The second page featuring Star Wars has the Star 3-D Poster Art set. It came with coloured pens to colour in various scenes. It also had a 3D Darth Vader mask.

 

The third page featuring Star Wars is the photograph for the Toys section, which has a Stormtrooper mask and the Star Wars Blaster Pistol and Laser Rifle on it. The fourth page featuring Star Wars has the Star Wars masks on them in a shop display retail box. There were 5 of these masks; Darth Vader, C3PO, Stormtrooper, Sand People and Chewbacca. This page also features the Star Wars Blaster Pistol also known as Han's Blaster and the 3 position Star Wars Laser Rifle used by Stormtroopers.

 

The fifth page featuring Star Wars is the photograph for the Talking Toys section, with the Talking R2-D2 on it. The sixth page featuring Star Wars is the Talking R2-D2 which featured 4 different phrases.

 

The seventh page featuring Star Wars is the photograph for the Games section, which has the Adventures of R2-D2 board game on it.


The eighth page featuring Star Wars is the Adventures of R2-D2 board game. This game came with 4 playing pieces and a spinner to move the pieces around the board. The ninth and final page featuring Star Wars is the Escape from the Death Star board game. This game also featured playing pieces and a spinner with he extra addition of playing cards that featured as part of the game.

 

The third Diamond Jubilee artwork features on the cover of a brochure detailing the company history of Palitoy. The 'then' photo of the two children is a slightly different pose and the 'now' photo is the playset with Play-Doh taken at a different angle with the boy holding an action man. The shown page has some history on Alfred Edward Pallett who founded the company. A complete copy of the brochure can be seen on the SW History page.

 

1979 also saw the release of a small catalogue featuring all the toys in the Palitoy range that was aimed at consumers and was included in the Death Star playset. The cover feature the same child in red sweater playing with the Death Star playset that featured on the box of the playset. The back cover featured copyright information. The first couple of pages showed all the figures in the first wave of 12 figures and second wave of 8 figures.

 

The second couple of pages showed the Land Speeder and X-wing Fighter, next to the Cantina and Death Star. The third couple of pages showed Darth Vader Tie Fighter with the Escape from the Death Star and Adventures of R2-D2 board games underneath this. Next to this is the Droid Factory with the Land of the Jawas underneath. All toys featured are the correct Palitoy versions.

 

The fourth couple of pages has the Laser Rifle, Blaster Pistol and Radio Controlled R2-D2 with the Star Wars Diecasts on the opposite page. The fifth and last couple of pages show 3-D Poster Art, 5 Star Wars Masks and the Play-Doh Adventure Modelling Set opposite this.

 

This catalogue was reproduced in the mid 90's by Area 51 Magazine. The back cover has extra text above the standard copyright text. The original is shown on the left, with the reproduction show on the right. Reproductions are generally in mint condition. You should always check the back cover before buying one of these if you are looking for an original!