the Diamond Jubilee celebrations in 1979 celebrating 60 years of being a
company, Palitoy produced a brochure covering the history of the
Palitoy company. The guide is shown here in it's entirety and makes
fascinating reading. The front cover of the brochure features the iconic
Diamond Jubilee logo and a then and now photo of 2 children playing
first page is a preface by L. J. Cooke talks about the current strength
of the Company and what lies in the 60 years ahead. It is sad to think
that the Palitoy company closed it's factory and ceased to be in 1985,
only 6 years after this brochure was produced. The second page talks
about the history of toys.
history of children's toys finishes on the third page. The fourth
page has some history on Alfred Edward Pallett who founded the company
in 1909 as the Cascellold Company which started out producing celluloid
and fancy goods.
fifth and sixth pages continue the company history. Cascellold Company
was bought by British Xylonite in 1931 and the trademark Palitoy
(Pallett Toy) was coined in 1935 for the toy division. Palitoy was sold
to US food company General Mills in 1968 and became part of the
company's toy division known as CPG (Creative Products Group).
seventh page talks about Palitoy's long standing customer relationship
with Woolworth, a company that itself failed in 2008. The eighth page
talk about product development and Action Man is mentioned heavily.
ninth page continues product development and mentions the new line of
toys produced for the Star Wars film. The Coalville factory in
Leicestershire features on the tenth page.
eleventh page talks about the customer service department in Baker
Street and the warehouse in Ashby-De-La-Zouch. The twelfth page talks
about Gamesbug, which was cartoon character used by Palitoy in 1979 for a
games campaign. It can't have been that successful, I'd never heard of
it before reading this brochure!
thirteenth page talk about the export of toys produced by Palitoy. The
fourteenth page talks about Palitoy Far East Ltd, which produced a lot
of the early Star Wars toys in Hong Kong factories for import into the
fifteenth page talks about Denys Fisher, a company which was bought by
Palitoy in 1970. The sixteenth page talk about Chad Valley, a toy
company that was taken over by Palitoy in 1978.
seventeenth and eighteenth pages talk about the parent company, General
Mills and the other companies it runs as in other countries.
nineteenth page talks about the Coalville factory in 1919. The
twentieth page starts a history timeline for the company with major
events highlighted by year,
twenty first page continues the company timeline. The twenty second,
and last page, shows a comparison of the Coalville site in 1950 and 1977
showing the size of the expansion of the factory.